The Spirit of Brazil’s Wild West
Dust, boots, cowboy hats, and adrenaline—Festa do Peão de Barretos is Brazil’s largest and most famous rodeo festival, blending country tradition with massive music shows and unforgettable energy. Held every August in Barretos, São Paulo, this iconic event draws thousands of visitors from across Brazil and beyond, all eager to experience the country soul of Brazil.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The festival began in the 1950s, inspired by North American rodeos but rooted deeply in Brazilian cowboy culture—the peões, or cattle herders of the countryside. What started as a local competition evolved into a world-class event, hosted in a massive arena that rivals some of the best rodeo stadiums in the world.
It’s not just about the bull riding (although that’s thrilling to watch)—Barretos is a cultural experience. It features sertanejo music concerts, horseback parades, traditional food, and a lively, welcoming atmosphere that celebrates rural life, resilience, and pride.
Festa do Peão de Barretos is where Brazilian country tradition meets festival-sized excitement. Whether you're cheering on a rodeo champion, singing along at a mega concert, or enjoying barbecue under the stars, Barretos offers a once-in-a-lifetime slice of Brazil’s rustic roots—wild, proud, and full of heart.
