The Soul of Brazil

Colorful, rhythmic, and deeply rooted in history, Salvador is where Brazil’s African heritage shines the brightest. As the capital of Bahia, this coastal city is a living museum of culture, tradition, and joy—blending colonial charm with a contagious energy you’ll feel the moment you arrive.

Why Visit?

Wander through the Pelourinho, Salvador’s historic center, with its cobblestone streets, baroque churches, and brightly painted buildings. Here, music echoes through the alleys, and the scent of Bahian street food—like acarajé and moqueca—fills the air.

Salvador is the birthplace of Afro-Brazilian culture, from Candomblé rituals to capoeira, and the rhythms of samba-reggae and axé music. It’s also home to one of the most electric Carnavals in the country, where the celebration spills out into the streets in a sea of sound and dance.

Beyond the culture, Salvador offers stunning beaches, vibrant markets, and a welcoming spirit that invites you to slow down and feel every moment.

The Vibe

Salvador is soulful, colorful, and full of life. It’s a city that moves to its own beat—rich in history, fueled by tradition, and wrapped in warmth. Whether you're watching a sunset over the Bay of All Saints or dancing to drums in the street, Salvador stays with you long after you leave.